The concept of “clean beauty” is on everyone’s lips but what exactly does it mean from a consumer perspective? Consumers want products that are designed to have the least possible negative impact on human health, the environment or society. While no clear and precise definition exist, we may define “clean beauty” in terms of the following concepts:
- Sustainability: products formulated in an environmentally friendly way, using responsibly sourced natural ingredients, products that use biodegradable packaging…
- Safety: products that are non-toxic, non-irritating to consumers, that use safe ingredients…
- Transparency: products that are transparent about their ingredients and formulas, simplified formulas, products that respect their safety and performance promises, products with proven multifunctional benefits…
Evalulab can help you by providing clinical studies to confirm the safety of your products or to demonstrate the performance of your products.
Contact our team to discuss your specific testing needs!
